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Plan out what kind of newsletter you want
Our inboxes are cluttered as it is, and it’s no good adding more scattered content to the mix by having an unplanned, sloppy newsletter.
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Educate your readers, and then promote your products or services
You want to balance out your content so that you are informing and teaching your audience more than you are promoting your products. Online studies show that you should keep it at a 90% to 10% ratio. Most of the time, your readers won’t really care to check something that doesn’t directly affect their lives.
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Plan out your newsletter’s main Call-to-Action
Newsletters are great because they provide interesting content targeted at readers who want to learn more. But it wouldn’t be a newsletter if it doesn’t contain a call-to-action.
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Create a kick-ass Subscribe page
Your newsletter is going to need its own landing page. Once you’ve bogged down all the details and found out what your newsletter’s theme is, you’ll want to create a Subscription page for your newsletter.
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Keep your newsletters simple and clean
We’ve said it again, and we’ll say it again: a cluttered inbox with cluttered emails will only lead out to stressed out readers, and a ton of unsubscriptions. To avoid having a messy-looking newsletter, ask your designer to add a lot of white space in the design.
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Make it easy for people to unsubscribe
This may seem counter-intuitive, but the best way to ensure you have an active, engaged subscribers list is by providing a clear indication of where your readers can unsubscribe.
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Do your images have ALT text?
If you’re familiar with SEO, then you’ll understand the importance of having alternative text (ALT text) in your images. Alt text is basically the text that people see when images aren’t loading because of slow internet, or settings disabled.
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Always do test runs of your newsletters
Testing your emails will help perfect your newsletters to a tee. You have to test out different types of newsletters to see what works best for your audience and your email list. Like we mentioned before, going for niche topics helps increase engagement, so if you feel like you need to narrow down your email to get more subscribers and a better response rate, then test that out!
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Are you ready to send out your newsletter?
Once you’ve put together your newsletter, make sure to go through our checklist above to guarantee high-quality emails to your readers. If you feel like you’ve followed all the points, but your newsletter still looks cluttered, then see if you could level things out by removing more content or some of your images.
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